Promoting your business

Tom Shay, a nationally acclaimed writer and business coach, offers marketing tips on his Web site, profitsplus.org ... it's free to browse.

Here's a marketing tip, especially for December:


'Tag team' coupons

December is the month when we see the most cars in the parking lot and you should take advantage of the opportunity to get your message to as many people as possible.

When we first did this in our business, we partnered with another business that was located on one of the out parcels of the shopping center where we were both located; for the most part each business had its' own unique customer base so by working together we could introduce our customers to each other's business.

We created 7 coupons - one for each day of the week, and we used the same 7 coupons for several weeks before making any changes. Each of the coupons were printed on a different color of paper so that a customer shopping on multiple days would easily see they were getting different coupons. One side of the coupon featured one business, and the other side was for the second business.

Each business agreed to hand out coupons to their customers as well as put coupons on the windows of cars parked in the immediate area of each store. This promotion is easy to create and implement, and costs very little.

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Localshops1.com encourages businesses to work together. It really does benefit everyone.

Please check out our Web site for hundreds of listings. If your store isn't there, you can add it. It's free.

-- Ester Venouziou
localshops1.com

Survey time!

Just a few questions (about shopping, of course!) and you can win $25:

http://survey.constantcontact.com/survey/a07e2ers9k9fo2dxqld/start

Let's all show some local love to our shops!

Every year I cringe when I watch the news stories about people that actually SLEEP outside the big ticket stores to get their hands on whatever thing is "it" that year for gift giving. Has the holiday season really become that commercialized?

Maybe I just see another side. I have responded to injuries and assaults in stores when shoppers flip out after Best Buy runs out of iMacs on sale or Target didn't stock enough Bratz castles. And I won't even get into when Walmart doesn't have things at the price they advertised them at. Last season, in the wee hours of Black Friday, I drove through Tyrone on my way back to the station and watched the cops wrestling someone to the ground outside Macy's.

I mean, really. What have we become?

This year, I say we boycott the whole deal. How about spreading the wealth to our local businesses? And get some original gifts for everyone on our list, things that they'll never expect and that no one else will have! One of a kind boutique things, or a gift certificate to that little mom-n-pop place on the corner that you know has the best lasagna. A day of spa gifts from a place that's not on the map, or an awesome coffee gift set from that cafe you love to sit in on a Sunday morning. A handcrafted journal from the local stationary store.

If we all pitched in, this could be the year that we shift the tides. And make it a happy holiday for more than just the department stores.

A bit of Chicago in the heart of Bradenton

Just like my endless mission to find the best hotwings on earth, my other half is always on the lookout for real Chicago-style food. I've been dragged in and out of various hotdogs and pizza joints taste-testing beef sandwiches and such (well, o.k., not dragged per se; I love food).

I think we've found what he has been looking for: Joey D's of Bradenton. This little family owned and operated eatery is tucked in on 14th St West, and admittedly doesn't look like much from the outside. Inside, though, is an impressive shrine to Da Bears. They boast to be the only local place you can actually watch the Chicago football games, and have huge screen TVs on every wall.

But what got me was the smell: that warm, cheesy, baked, meaty, garlic-y goodness that wraps around you when you walk in the door. Pure olfactory heaven.

"I want some of whatever that is that I smell," I told the waitress when it was time to order. It turned about to be their special deep-dish Rush Street Stuffed Pizza, filled with onion, green peppers, mushrooms and sausage. And while it takes 30 to 40 minutes to cook, it was well worth the wait. A medium 14" pie was more than enough for the two of us with leftovers for the next day. A large, I'm told by other patrons, will kill you.

They also have a full menu of other Chicago-style goodies, like Vienna beef hot dogs and Italian beef sandwiches. My picky husband, who grew up in Chicago, swears that Joey D's is the real deal.

Joey D's is right on the corner of US 41 and Cortez Road, open daily from 11 a.m. to 10 p.m., Fridays and Saturdays until 11 p.m. Dine-in, take-out or delivery. (941) 753-8900. Give them a try if you're in the neighborhood. Amazingly wonderful good eats!

Or as one customer put it, their pizza is "Un-frickin'-believable!"

We agree.

My traditional Thanksgiving includes lights and siren

Like the rest of the civil service world, us paramedics tend not to get to celebrate holidays as traditionally as we would like.

And if you work nights like I do, Thanksgiving dinner is more often than not a hotdog from 7-Eleven at about 2 a.m. I'm not complaining; it's the nature of the business. I haven't had a Thanksgiving Day off in ten years or better. I've delivered a baby, taken care of umpteen choking victims, gone to fatal wrecks and shootings, and everything in between (except sit down and eat turkey). My mother in law makes me a plate every year, and every year it gets eaten the day after.

But to me, the unusual has become the usual during the holidays.
I'd like to share this bit with you: One year, I was at a bad accident scene in St. Pete that happened in a residential neighborhood at dinnertime. The car was twisted around a tree so badly that it took the fire fighters more than 30 minutes to get the patient extricated out. I was waiting with my equipment, and was aware that families had come out of houses to watch. An older lady asked me how we could do this job on Thanksgiving. My answer is the same it always has been: "How could we not?"

Later at the hospital, my patient safely delivered, I got in the cab of the truck to write my report and almost sat on a plate of food! Turkey and gravy and potatoes and collard greens and stuffing and corn bread! No 7-Eleven hotdogs that night, as my partner and I got to have a feast thanks to that lady, who snuck that food into the ambulance while we busy taking care of the patient. Just one of the little miracles along the way...

So I invite all of you to tell your unusual Thanksgiving stories, as I'm sure there are some out there that need to be told. Log on and share your tale! We all need some little miracles and laughter.

Pick 'em fresh!

With the weather being pleasant and cool during the day, it’s a prime opportunity to take advantage of nature’s fresh bounty. Many fruits and vegetables are in season right now at the local farmer’s markets, bursting with fall’s explosion of colors and flavors. A feast for the eye.

Because I’m a New Englandah, autumn to me means picking it myself; I miss the days when we went out as kids to select pumpkins and gourds, and picked apples from the trees. When times were simpler and slower; and the only rush was the sun going down.

Locally, there are still places you can pick the produce on your own, and load up a basket or two of the freshest stuff around. Dover, Ruskin and Plant City all have u-pick ‘em farms, and there are a few more off of I-4 going towards Orlando.

Closer to home is Hunsader Farms in Bradenton, 5500 C.R. 675, which is about half-way between State Road 64 and State Road 70, about ten miles east of I-75. They’re known for their cantaloupes but have a bevy of other fresh fruits and vegetables. If you’re not sure what you’re looking for, they have a U-Pick Hotline at (941) 331-1212 listing the produce and their harvest dates. How convenient is that!

Ready right now are cantaloupes, various citrus fruits, cucumbers, gourds, hard squash, beans, okra, black-eyed peas, zipper peas, peppers, pumpkins, sweet corn, tomatoes and watermelons. After December 1, broccoli, cauliflower and Florida sweet onions join the list.

It’s worth throwing a cooler or two in the back of the car and taking the family on a little daytime getaway. Beats a trip to the grocery store any day.

Promoting yourself

Tom Shay, nationally acclaimed writer, speaker and business coach, has tons of ideas to help you promote your business. His Web site is http://www.profitsplus.org/

Here are a couple marketing tips:

Public speaking: Many community organizations need speakers for their meetings. If you sell clothes, you can talk about fabric care and the colors and fashions for the coming season. If you sell auto parts, you can talk about how they can take care of their vehicle to maximize mileage. When you complete your presentation, you can give away samples, have a 'door prize' and leave your business card with attendees.


Advertise your employees: What is one of your biggest competitive advantages? It is likely that you would say it is your employees. So, why not make a point to remind your customers? In your print advertising you could include a picture of an individual with each ad. The copy in the advertisement could have an employee telling why they like a particular product. Your television advertisements could utilize employees as models or the voice of the commercial. Your employees could be the voice of your radio commercials. In the store you can put photos of the employees so that your customers can get to know them on a first name basis.

It's official!

In the Times' business page Monday!!!


Ester Venouziou announces the launch of Local Shopper LLC, P.O. Box 530144, St. Petersburg, at www.localshops1.com. Local Shopper promotes locally owned, independent shops, and previews about 500 stores and restaurants in Manatee, Sarasota, Pinellas, Hillsborough, Pasco and Polk counties.

http://www.tampabay.com/news/business/article905725.ece

Gift ideas that'll rub you the right way

I'm sure, like me, you guys get some strange gifts each holiday season. Like frou-frou bath stuff in some weird scent that gets thrown in a drawer, or a crazy sweater no one has an use for. I admit, it gets tougher and tougher to shop for people as the years go by. Sometimes, I give up and get people gift cards.

If we're going to go that route this year, let's at least make it something you know that they will use and love: massage and spa gifts. An affordable way to support local business, and much more appreciated than a plastic card from Target.

The best gift I ever got under the tree was an hour-long massage at a small local spa in Ellenton, North River Body Therapies, given to me by my hubby. Yes, jewelry is pretty and perfume smells great, but an hour under the expert hands of Nicole Dietrich took the cake.

It's one of those little places that you miss if you're not looking for it; it is hiding in the Plantation Bay Ellenton Plaza, tucked away far from the madding crowd. The signs on the parking spaces read "Relax - you're here now!"

Soothing doesn't even begin to cover the atmosphere inside.

I looked around. These little local spas in our Tampa Bay area are advertising great specials right now for the holidays. Hot stone relaxation massages, facials, sugar scrubs, body wraps and more. What better way to say you love and appreciate someone than to give them an hour of bliss for Christmas?

My spa near me, North River Body Therapies, has an interactive website at www. NorthRiverMassage.com and offers evening and Saturday appointments. I think most of them are extending their hours for gift-giving and getting.

They really do have what I'm "craven"

The advent of cellphone use has done nothing to improve my husband's communication. He hates the phone. He hates being on the phone. He carries one only for emergencies - and, I'm certain, to watch it flash and ring and ignore it when I'm calling.



So if he's off to the store with a list, and heaven forbid I need to add something, most of the time the call goes unanswered. And we go without peanut butter or something crucial like that.



He backed out of the driveway just the other night on a mission to secure us some pizza. Raven's Pizza to be exact. There's a little buzz in the backroads of Manatee about how good their food is. So when I got an ad in the mail from Chef Marko telling me not to cook that night, I took him up on it. Then I saw them on the menu, just as my husband was leaving:

"WINGS!" I shouted in my driveway, waving my arms. "Get the hot wings, too!"

He would have never answered the phone had he hit pavement. Good thing, because those wings were GREAT. Definitely not the typical wings you get as an afterthought from some pizza places. Saucy, and big, not a bit dry. Even the mild ones had some bite! They get a place on the list!

Of course, I welcome you to judge for yourselves. Raven's is open daily at 8255 U.S. Highway 301 N in Parrish. (941) 776-9116 take-out or delivery. Or logon to www.GetRavenPizza.com to order that way, too.