Tuesday, July 21, 2009
Taking digital media to new heights
Clear Channel Outdoors which rents out digital billboards for advertising has entered a new realm by hooking those boards up to Twitter, the social networking site that plays host to many businesses. People keep in touch by sending out 140 - character "tweets" on their status.
Clear Channel Outdoors has figured out how to instantly send those tweets to the ad boards, which update in real time. Even if you send those tweets from your BlackBerry.
They're already doing themselves - although the updates are pretty generic, limited to happenings in the local area.
But they are showing businesses the potential: set up a free Twitter account, and reach more people than by billboard alone. The possibilities are endless here. Potential customers see the update board, log on to Twitter and follow said business.
I must admit, I'm intrigued. Who knows where this can go? It's essentially taking marketing coverage boundaries and erasing the lines. And while I'm excited about this prospect, I am more excited about what it could lead to, and what it could mean for local businesses. In these days when marketing dollars are scarce and deficits are many, we need all the reach we can get.
Thursday, July 16, 2009
What will happen to local St. Pete business if no Rays?
Yes, I know worrying about it now is probably a bit premature, since the Rays do have a contract with the city of St. Petersburg through 2027, but I have also been around the block enough times to know that nothing is ever set in stone.
Besides the fact that the Trop is a landmark, we have come to love seeing our Rays in St. Pete. So why now after all these years is St. Pete not a suitable home anymore for the team? The group "A Baseball Community" or ABC Coalition is studying all of this and has announced that the Trop is too remote a location for most baseballs fans to get to with any convenience.
For whom?? I live a county away and still drive in to St. Pete to see the Tampa Bay Rays. And almost half of the season ticket holders live in Pinellas. If the Trop were any closer to the interstate it would have its own lane.
The ABC Coalition in their "academic" discussions are kicking around several other locations. Most of them are in Tampa: downtown, the Westshore area and the fairgrounds. Another Pinellas spot, Carillon, is also being looked at.
I will be in a snit if I have to go into Hillsborough County. I know I won't be the only one.
But all of that notwithstanding, my real concern is for our small local businesses that call downtown St. Pete home, and rely on that economic boost the at-home Rays games provide. In these anorexic financial times, our local businesses have really felt the pinch. Any more blows from the money axe and we may see more storefronts closing.
The small business community is having to rely on loans and credit to get by in lieu of consumer spending. The walk-in traffic from the baseball games is a welcome relief. If we move the Rays, that well may dry up. Who knows? Our local businesses are not silent partners in this.
There is far more for our economic development leaders to consider here than just who wants to drive where. If you build it, they will come. Well, it's already here. Can't we just keep it?
Thursday, July 9, 2009
Relax and say ahhh! Great find in Parrish
I had a great find in Manatee County, a little family-run spa tucked away on US 301 on the way through Parrish.
I'll admit it right here: I love to be pampered. Don't we all? But I have been to a few nail spas in my travels that seem to run more like a production line in a factory. They just seem to be missing that certain welcoming ambiance.
Cali Nails & Tan in Parrish is quite different. Family run by husband and wife team Luan and Kim Vo, this little nail spa just breathes relaxation from the moment you walk in the door. The hustle and stress of life sort of stops when you sit in one of their chairs, ready to be babied. The mood is lazy and laid back here (they make good use of aromatherapy); the whole place goes back to a time when people actually talked to one another.
It's tough to have a bad thought in those awesome Shiatsu massage chairs while getting a nice, long pedicure, complete with heat wraps for calves and ankles and peppermint oil skin treatments. Forget it once the foot massage kicks in!
And at this little nail spa, there's always an "in-flight" movie playing on flat screen T.V.s if you are so inclined. If you can keep your eyes open, that is.
The regular clientele that visit here tell me Cali has been this way since it opened in 2001. Here, it's all about customer service, prices that haven't changed much over the years, and good old-fashioned pride in a job well done. No wonder they have such a following! A great place to relax, soothe the soul and get beautiful.
Cali Nails & Tan is a full-service salon, complete with waxing, paraffin treatments, massage and tanning. And since it's family run, it's also family friendly. In this economic downturn, it's nice to see a small local business doing well based on their simple values of service. Hard to find lately, it seems.
You can find them at 8323 Us Highway 301 N, Parrish, FL. Phone 941-776-5450 for appointments, but they welcome walk-in traffic too. Open seven days weekly. Relax and say ahhh!
Sunday, July 5, 2009
Have press releases become dinosaurs?
And as the business of journalism has shifted due to our digital society, I flowed with it. I know the idea of the scoop is obsolete; no such thing when the info is spinning the Web moments after it is released.
I can remember the days when press releases were our meat and potatoes, especially when a 5 p.m. deadline is looming and an editor is peering over your shoulder. In my freelance business, I have written many, many press releases for clients, aiming that arrow at the usual print sources. They have always a been a great tool to get the word out.
I wasn't ready for the NY Times article I read today in the Sunday Business section. It seems the press release is dead. And I didn't even get to go to the wake.
We live our lives online, and more often than not that's where we obtain our news. (I still read the newspapers, too, call me kooky.) And those broadcasting the news online aren't journalists in the traditional sense, but just as savvy at disseminating the breaking news. So with this, PR has morphed.
Press releases are no more. Not when we can send the same tidbit out in 140 characters or less on Twitter, or post it on Facebook or Digg. Or blog about it, as I am doing now. PR has turned a sharp corner, bypassing the old media and courting the online pundits instead, where potentially millions of people can be reached in mere nanoseconds. The seduction is obvious.
And while I mourn the loss of the old ways, I have to also celebrate the information superhighway we travel on. When anything big happens in the world, we know about it instantly, and of course, we've become addicts.
It has changed the way I run my small business. Marketing and PR have become paperless, in lieu of our e-world. A couple of clicks and I can tweet my own horn; no need to write those pesky press releases anymore.
Social media has become vital to business, almost overnight. I have rolled with the punches. And who knows? Maybe tomorrow the medium will change. But the messages will stay the same. And hopefully, our communications will still be based on relationships.
However virtual they may be.
Thursday, July 2, 2009
The slow, agonizing death of customer service
The economical swoop has left us all a little ragged, but small businesses seem to have been affected the most. Local places that we support and love are closing shop, casualties of this recession. It's just not as simple as being honest and hardworking anymore to stay afloat in this credit storm.
So that having been said, how has customer service become a casualty in this mess, also? If anything, catering to your patrons should be top priority when most small entrepreneurs today are two or three clients from being bankrupt. Keeping customers happy is vital; for this economic climate to ever bounce back we need to keep people spending at our local businesses.
That's why I just can not understand why anyone calling themselves a professional would engage in such spiteful email traffic with a client they are supposed to be serving! Burning your bridges is just not an option in business today. Localshops1 was keeping the faith by keeping their patronage local - and was given a virtual slap in the face.
Disgusting. Customer service just isn't what it used to be. Yesterday I had coffee with a client to consult for an upcoming project at a fairly good-sized restaurant (not mentioning any names here). We were paying customers in a place that was 90 percent empty, not bothering anyone, content to keep to ourselves, and pay for coffee refills. After a couple of hours, the waitress brought the check over and quite rudely told us that their place didn't appreciate "squatters!" Are you kidding me? There was no one in there but us! If not for our business, they would have had none in hours.
We can all tell these stories. But that's just it, we all have these experiences! I think we're seeing the slow death-rattle of customer service. And it's not pretty, folks.
Wednesday, July 1, 2009
Sad news.
We've seen lots of stores close in the past year.
There was Latitudes, a little coffee shop in St. Petersburg, where we'd stop by every few days for a cup of latte. The new owners were young, determined. But it didn't work out. They say the landlord didn't give them a chance; the landlord said he couldn't accommodate late rent.
There was If and Only If, a cute boutique/gift shop in St. Pete, that had been there for years and years. The owner, an artist, blames it on the economy. Her store sold mostly accessories and fun things, and in times when many people were sticking with just the essentials, her store couldn't survive.
And a couple of months ago, Boulevard Boutique in Pinellas Park. They'd been doing fine for years, the owner told us. Not making a ton of money, but business was good. Then there was some sort of lease dispute, and they ended up moving across the street. Business was just never the same, she said. Maybe it was the new location, maybe it was the economy. They didn't even last there a year.
---
Hearing about Shirts of Bamboo is especially sad for us. They were the first sponsors of a LocalShops1 writing contest. They were so generous, giving us -- then a brand new, unknown company -- a towel set that we could offer as the prize. They said they liked our concept, they wanted us to make it.
We wished the same for them. These are some very cool people, doing, seemingly, everything right.
We first came across the company when they had a storefront, in the Grand Central neighborhood in St. Pete. They had a nice selection, quality items, decent prices. A year or so later we heard they had closed their store, to cut down on overhead, and started operating online. They were also a constant presence at fairs, including the Saturday Morning Market in St. Pete, and Gulfport Geckofest.
Recently they opened a storefront again, at the gift shop in the history museum in St. Pete.
These are people who worked hard, who believed in their product, who really gave it their all.
Now they're closing up for good.
"This is not the letter we thought we'd be writing after four years' striving to bring you the finest quality bamboo products for your bodies and your homes. But the current economic conditions have caused us to re-evaluate Shirts of Bamboo and its long-term viability. We are closing our doors at the end of September," they wrote in an e-mail and then posted on their Web site.
Starting tomorrow, there will be huge markdowns at the store, at the Museum of History, 335 2nd Ave. NE, St. Petersburg. You can call them at 727.388.6913 or go online to shirtsofbamboo.com for more information.
-- Ester
Saturday, June 27, 2009
what happened to customer service?
From: XXXXXXXX
Sent: Friday, June 26, 2009 8:32 PM
To: localshopper@localshops1.com
Ester,
I just wanted to send you a quick e-mail because this does not happen that often and when it does, it honestly hurts my feelings and upsets me. I take pride in what I do and I love my job. Going back to the first time we spoke, it was a Friday night @ about 8:30 or 9:00 at night, how many printers do you know would answer their phones on a Friday at that time?
Ah, NONE!!! My company just rolled out the plastic cards, they were a brand new item, I remember I was nervous because I still did not know a whole lot about the product. That was almost 3 months ago. Now, (your intern) starts to call, she would like a quote for this and a quote for that. Oh well, I told her: please go out and shop around, I promise you will not find anyone cheaper or easier to work with (Polite, friendly, and easy going) I am under staffed and over worked, so yes I do become scatter brain from time to time.
Anyways, she called back and said she had a friend or her brother help her shop around, guess what no one could beat my prices, no one! I take that back, one company in California could, however they wanted like $300 dollars for ground shipping, so in the end I still was the cheapest. One other thing Ester, honestly I am not in this for the money, because believe me, if this was for anyone else the price would be much higher. The reason is because you seemed like very nice and down to earth people, how were doing this for a good cause. Again, see if other printers give a sh@t what your cause is or how nice you seem to be. Also, see if they tell, not ask, TELL you to shop around, because I know our prices can't be beaten. Other printers won't do that, I promise. After nearly 3 months or work, e-mailing, calling, sending samples, explaining what some printers will do to hide their hidden charges and guess what I was right.
For all that, I made NOTHING, NADA, ZERO, and that my friend doesn't pay the bills or put food on my 15 month baby girl's plate. But, that is my fault. I'm too damn nice. So, thank you, I learned a lot for this experience. The nicer you are to people the more likely it is that you will get treated the complete opposite! OH Yeah, Good luck finding someone to print your magazine for $1,300.oo.. You won't find that in a million years!!
Sincerely,
XXXXXXX
-------------------------------------------------
From: localshopper@localshops1.com
Sent: Friday, June 26, 2009 6:12 PM
To: XXXXXXX
XXXX,
I'm sorry this didn't work out.
Of course we were shopping around for low prices. But more importantly, we
were looking for someone we could establish a longterm relationship with,
because we know we'll have more printing projects in the future, and want
someone we can rely on.
Your prices were not the lowest (check out plasticcardfactory.com, in
South Florida). But when it came down to it, we had decided to still go
with you because you seemed honest & nice.
But it felt like we had to chase you down to place an order. And we simply
can't do our business like this. Placing an order should be the easy part
... (if you recall, we had to remind you to send samples; then our
original pdf was misplaced; and then you weren't around when you said you
would be. That's just too much chasing around for us.)
We contacted you back in mid-April, about the same time we started calling
other companies. They all sent samples & quotes. That just seems like
standard procedure for getting new customers. We certainly didn't ask you
to go out of your way for anything.
And we certainly don't mean to question your work ethic. From our one
experience, it just seemed more scattered than we'd have liked it to be. I
totally understand staffing issues, and perhaps this was just a bad time
for us to try to work with you. We'll keep you in mind for future
projects, if you're interested.
Ester
Ester Venouziou
727.637.5586
Find out how we won a $250,000 ad campaign. Details on LocalShops1.com
-------------------------------------------
From: XXXXXXXX
Sent: Saturday, June 27, 2009 12:43 AM
To: localshopper@localshops1.com
Ester,
At any point in this business transaction, well whatever you would
like to call it. You say you had to chase me down. My webpage is fully
operational, a e-commerce store (on-line store) having said that most online
printers do not put their prices on their site for the world to see.
Everything I print is on my site with a price right next to it and you can
order right then and there. A two year old could do it. I do not know how
much more reliable I can be. Do, I always answer my phone? No!!!! I run
three other sites. Honestly Ester, I hate to say this but you are making
excuses, you could have placed your order anytime you wanted to, bottom
line, you wanted me to do it for you, just like you wanted me to lower the
price on this item and lower the price on this item. As a business owner, I
have to decide what I should spend my time on; should I spend my time on a
client who spends thousands of dollars a month, hassle free and is very
satisfied with the way we do business. You might have heard of them, it's a
small Collage, the University of South Florida. We handle all print media
for the Athletic department, posters for basketball games, programs,
schedules, T-shirts for Football, and yet not one compliant. Why? They just
order... No talk about "what we are going to order in a few months". TALK IS
CHEAP. If you need something, just order it. I mean, have you even seen my
webpage or is it common for someone to hold your hand while you perform even
the easiest of tasks. In closing, just for shits and giggles, this website
you speak of. I will promise you right know after all is said and done, they
are not cheaper. You will be charged for separating the artwork into 2
separate files, also charged for numbering the front of the cards in
ascending order, and then shipping is where they will get you the worst.
Your loss, my gain (of time). Good luck!!!!!!!!!!!!!!!!!!!!!!!
Please do not keep me in mind....... PLEASE!!!!
Sincerely,
XXXXXXXX
-------------------------------------
From: XXXXXXXX
Sent: Saturday, June 27, 2009 1:13 AM
To: localshopper@localshops1.com
Sorry,
I couldn't help but notice you said you had to ask over and over again to
receive a sample pack. B.S. you receive your 1st sample pack back in April
right after you created an account. Actually, I probably did that for you!
And then you requested a second one, so you could see the plastic cards.
Again, we have a website and an office. The website believe it or not is
open 24/7. And my office is open from 10:00am to 7:00pm. What stopped YOU
from going by there, that seems pretty easy and effortless. Nope, I will
just call Todd and ask 50 more questions and then after completely wasting
all of his time, we won't order from him. Very classy Ester. Very Classy!
NOT Sincerely,
XXXXXXX
Thursday, June 25, 2009
An airing of daily grievances
I know, it's hard to believe. But in the bliss of all the shopping, and blogging and working and such, things crop up that really poop in my cornflakes. And if I don't sound off about them, I will explode, and it won't be pretty.
So here's a tentative list of what's under my skin today (in no particular order):
That commercial where it's raining shies from the sky in the perfect size. Why can't that really happen?
Road rage. O.K., I'm in the left hand lane doing 80 mph and people are on my bumper. Honestly, where's the fire?
Michael Jackson. A pedophile dies. Hmmm, seems like karma to me.
The fact that NO ONE will admit that the damage that happened in St. Pete during Tuesday night's storm was from a tornado! I was on duty, I was there! Debris was swirling! Hello?
Gas prices. They lied when they said they were going down.
Hav-A Tampa Cigars' demise. A Tampa Bay area landmark becomes the economy's latest victim.
People that breed all of these poor animals and then can't take care of them. Two cases this week alone in our area of animal neglect and abuse.
More empty store fronts, standing like tombstones.
The expression, "At the end of the day, (fill in whatever here)." If I hear it again, I'm running away.
The new Lexus IS-250 C series convertible. I'm aggravated that I can't have one.
There! I feel so much better, now. Thanks for listening! Tomorrow, I'm going to check out the Ellenton Cafe. A little birdie told me they have great coffee and homemade pie. I'll let you all know how it is!
Sunday, June 21, 2009
No bailout for small businesses
In Florida, small business accounts for more than 80 percent of the economic engine. But in the skinnier days of late, the shoppers dedicated to spending their money locally have tightened up their belts. Unemployment rates just rose to 10.6 percent this month in the Tampa Bay region, translating to about 140,o0o folks without a job.
Local small business have seen their customer base shrink, and some have turned to banks for loans and credit extensions. Problem is, the money's just not there anymore.
So where is it? The government gave the big banks $700 billion in bailout cash to free up credit. That's billion with a "B." But the rescue money did just the opposite; instead of freeing up credit for flailing small businesses, banks are using it to buy other banks. Lack of credit has become an agonzing hurdle for local businesses needing relief to survive, much less grow.
But lending institutions are tightening their standards, lower credit lines and hiking up interest rates. The trend lately has been to deny loans to small business unless they can back it with commercial real estate holdings and the borrower is asking no more than 70 percent of the value.
Impossible standards. Where's the bailout for our local businesses? If we drive 80 percent of the state's economic engine, why aren't our voices heard? Since the credit crunch is propelling this recession, then more relief is needed downwind here where we really feel it, unstead of padding the big banks.
These indeed are scary times. We can pitch in by spending locally, buying locally, and keeping our jobs local. Until small businesses get the chance to grow, our economy unfortunally is going to continue dragging.
Monday, June 15, 2009
A local unbutton-the-pants kind of breakfast
I don't normally venture out for breakfast; being a nightcrawler usually sends me to bed at sunrise. Not a lifestyle conducive to grabbing an omelet with friends.
The other morning though I had to go right from night shift to a meeting at 7 a.m., and decided that if I didn't get a good cup of coffee somewhere in between that I was probably going to throttle someone at that meeting.
The Fireplace Restaurant down the way in Largo was open at the wee hour of 6 a.m., and at the urging of my good friend Lisa I decided to try them out. And what started out as coffee ended up turning into biscuits and sausage gravy. You just can't help it once you walk in there and see everyone else digging into huge plates of homemade, fat-laden, gravy-soaked comfort food.
It's the kind of place where the waitress pours you a rich cup of coffee before you even ask or see a menu. The kind of place where the owners and waitstaff are all family, so it's O.K. if your server goes in back and screams at the cook. A place where time stops, and they make everything fresh to order, so if you are in a hurry, don't even stop in.
To hell with the meeting! Lisa and I had priorities, the first being we had to pig out. The portions were way too much, but we kept stuffing ourselves like our plane was going down. Real-egg omelets and pancakes the way my grandmother used to make them! And the skillet potatoes - loaded with onion and garlic and just crispy enough to be addicting.
The Fireplace Restaurant also has a lunch and dinner menu, and the regular that dine there tell me the Greek salads and cheeseburgers are to die for. After the meal we had that morning, I believe them. I can't wait to get back there for that!
This laid-back "jes'folks" place is at 12580 Seminole Blvd in Largo, just south of Ulmerton Road. They're open at the crack of dawn, waiting for you. But a word to the wise: dieters beware! Leave your calorie restrictions at home. This is the kind of meal that you have to unbutton your pants after!
