Support your neighbors. Shop locally.

Here is a blog I wrote for Creative Tampa Bay, a very cool Tampa-based group that's all about working together to make Tampa Bay even cooler than it already is!


Support your neighbors. Shop locally.
By Ester Venouziou, LocalShops1.com founder

I love to shop. I grew up in Brazil, and some of my favorite memories have to do with shopping, mostly with my grandmother and my sister, on Saturday mornings.

We’d go to the produce market, chat with the vendors as we picked up fruits and veggies. Then it was off to a meat market, or to the fish guy. Along the way we usually stopped at the newsstand, where my grandmother picked up the daily paper and maybe a magazine or two, and, if my sister and I had had a good week, we ’d be rewarded with some comic books.

Eventually we’d end up at my parents’ shop: Importadora Jenny, a fabric store named after my mom. I was about 8 or 9 then, and I remember sitting behind the counter, helping wrap up purchases, talking with the customers.

We moved to New Jersey when I was 12, and that all changed.

For the next 15 years or so, shopping meant going to the mall or to the big-box stores. I remember, when I lived in Jacksonville in the mid-1990s every Tuesday was my shopping day. Winn-Dixie and Target and Stein Mart were the regular stops. And then there was the mall. There were two pretty close to where I lived, and I’d go to one one week, the other the next. I don’t know why I even bothered to alternate, because they both had pretty much the same stores. Every week, I’d come home with bags full of things I didn’t need, things I couldn’t afford. What was in those bags I can’t remember. All I know is that shopping had stopped being fun.

• • •

There are many reasons to shop at locally owned, independent places. Studies show that money spent locally, at an indie, is more likely to stay local. On a typical November shopping day, the Tampa Independence Business Alliance reports, if all taxable purchases in Hillsborough County were made at locally owned independent businesses instead of national chains, it wo uld make a $28 million dollar difference to the local economy.

Economics aside, supporting the independents also helps preserve the businesses that link us to the past, the businesses that ensure our communities will retain charm and character to the future.

And shopping at independents is just a lot more fun.

• • •

We launched LocalShops1.com in August 2008. We are a small, grassroots group, dedicate to helping promote independent businesses. It’s always free to browse, free to join and free to get listed.

We’re not saying, never shop at the chains or franchises. We’re simply saying, think before you shop. There are times when shopping at those places makes sense, and yes, you might run into us at Publix or Target sometimes.

We just want to make it easier for people to find their options, so they don’t automatically default to the big-box stores or the malls.

Our goal is to build a network of indie business owners and indie-minded shoppers, and we’re doing that through our Web site, of course, but also by co-hosting neighborhood parties/fundraisers and marketing/business seminars. Former radio jock-turned comedian Pat Largo has been an integral part in all this, as our official spokesman and party host.

We believe in working together with the media, as well as other business and neighborhood groups, to help our local businesses thrive. We re all in this together.

Largo's Old Northwest area up-and-coming

I was pleased to see recent news of the revitalization of the downtown Largo area. With the recent spread of bad mojo surrounding the economy lately – especially the municipal checkbook – it’s refreshing to hear of folks taking an initiative to makes things better.
The “old northwest” district of Largo is a snug little area of older homes and local independent businesses that sometimes gets overlooked. It runs between Highland Avenue and 20th Street NW, above West/East Bay Drive and below 8th Avenue NW, smack in the middle of downtown Largo.
The retailers and restaurants that call it home give it a small-town flavor, complete with the friendly smiles and waves that frankly are missing from a lot of places today. Combine that with free parking, and you get yourself a good shopping day!
After seeing the news report about the revitalization effort on Baynews 9, I took the opportunity to see the area for myself, and walk its brick streets.
This little 1.8 mile corridor is full of old Florida charm, and is the kind of shopping district that instantly takes you miles away, without having to leave home. In addition to the quaint new and old businesses, there are some beautiful historic cottage homes back there – some dating back to the 1800s.
I window-shopped at a couple of the eclectic little shops, inhaled the heavenly smells coming out of the Greek Islands Restaurant and ended up at O’Houston’s Irish Pub, sitting outside and people watching for awhile. It’s nice to see this area getting some well-deserved attention.
Beating the drum for resuscitating the Old Northwest is Joseph Stefko, owner of The Hair Jungle. He’s been the driving force behind trying to revitalize the area, and has already recruited more than 125 businesses in his efforts.
Stefko has a website dedicated to enhancing the area at www.discoverlargo.com.
Visiting there makes a nice afternoon. Make sure you wear comfortable shoes.

The St. Pete Pier's not an albatross for everyone

My first vision of Florida was of the St. Petersburg Pier.
I was three years old, flanked on either side by family, and stood amazed at this huge upside-down building that seemed to be floating right on the water! Pelicans came and ate out of my hand, and people milled around the beautiful atrium. I ate something I'd never had before - grouper - and our restaurant table looked right out onto the turquoise water. It was so close I could touch it.
And that was it, I was in love. But being bound by the confines of a family vacation, the whole lot of us meandering up and down the state, I never got to see the Pier that trip again. (I did get to see the Everglades, which scared me to death, and see my Aunt Minnie get left behind at a truck stop, which tickled me to death.)
But the Pier has always meant "Florida" to me, whether on a postcard or in person. The sign of its angular cut from the airplane window instantly tells me I'm home. And apparently, I'm not alone in that feeling, since the St. Petersburg Pier has become a landmark of sorts for Tampa Bay, iconic in its image the way the Skyway Bridge is.
They hold at least 300 events a year, house many local independent retailers, and boast a view that few places can match.
Now, with the recession looming, the Pier is standing on shaky ground financially. The same saltwater breeze that draws a crowd on hot days has weakened the Pier's approach making costly repairs and ongoing maintenance necessary.
St. Petersburg is facing the reality of a $20 million budget shortfall this year alone. Shoring up the Pier's infrastructure will cost $50 million.
Shutting it down, say city officials, will save taxpayers $1 million right off the bat. An attractive cut, considering that schools and emergency services also have to take a hit.
But the Pier?! Come on, can't we have something? I know visitors dropped off by half this year, and retailers are feeling the pinch. Subsequently, the city lowered rents for failing businesses in a goodwill gesture to keep them open. But still. It's the Pier, for God's sake. Picture the observation deck, and the open-air ballroom. The terrazzo floors.
What on earth would we put on the postcards? Foreclosure signs? Pictures of brush fires? How about the Cone of Uncertainty?
All of these things certainly say Florida, but not like my Pier. As the city banters back and forth about candidates for budget slashing, the Pier is looking better and better to them. Shame we can't just think of a way to draw more business in to bring it back to its once-lucrative stature. We are too quick to axe things.

Here he is, by popular demand: Stan the Man

He doesn't know the meaning of the word 'no.' He sets his own hours, decides when he's going to eat, and where he's going to sleep. He runs my whole house and everyone in it.
And he's only 15 pounds.

Meet Stan, or as his AKC papers read, 'Sir Stan Bumley.' He's a Shih Tzu according to the breeder, but my husband keeps insisting there is NO way this dog is pure bred. For one thing, he has a snaggle tooth, which he has used to eat portions of my house, including every baseboard, the center leaf for our diningroom table and a couple of priceless GI Joe accessories from the '60's (please don't tell my husband). When he was 6 months old, he ate a hole through the side of the couch big enough for him to crawl inside of. I needed new furniture anyway.

Stan has no discipline, no manners and no social skills. All of this is my fault, I'm quite sure, according to the Dog Whisperer. He has been blackballed by every groomer in Manatee County. The only people that dare try to cut his hair come to my door in a little van with dark-tinted windows. They spent 2 hours outside with him and then expect a big tip.

I can't get him in the car to get him to the vets. I know what you're saying to yourself right now: What do you mean, can't?! He 15 pounds! Show him who's boss!

He knows who's boss. He is. And he has been all of his little 6 years.

His latest episode was this week at the vet's. Bless their hearts, the girls that work there were trying to get us in and out as quickly as possible. For their benefit, not mine: Stan can walk into a silent waiting room full of well-behaved pets and in 90 seconds turn it into mayhem. So they were trying to hustle us out of there. I paid and took Stan to the car. When we got home, I realized that he had stolen a pig's ear from the vet's. Took it right out of a basket while I was handing over my debit card.

They were nice about it when I called. But they did suggest in a polite way that maybe I should teach him some obedience.

Pffft! Tell that to Stan. He gets mad when I'm on the phone, and barks at me until I'm off. He hates when I'm in my office working (like right now) and pesters me until I'm done. He's also a puker, and leaves me little presents where I least expect them to be. He whizzes on the landscaping. He stands inside the safety of my house and harasses the huge, angry police K9s in my yard out the window, retreating under the bed when they flip out.

But, he's my little guy, the love of my life. He follows me everywhere, even the bathroom. I can't imagine life without him. During the day, he sleeps next to me on the pillow and breathes his doggy puke stink breath into my face. His snore rivals my husband's. And, he agrees to dress up every Halloween and greet the trick or treaters with a snaggly smile. What could be better than that?

Job fair swamped by thousands: A scary sight

At first, I thought the news feed today was video of giant insects overtaking a building.
I had the sound on the TV turned down, and have a very active imagination. When I actually tuned in to the story, I realized the news was showing aerial footage of more than 2,000 people waiting for their turn to get into a job fair in South Florida.
Two thousand people. At a job fair. A frightening statement.
The job fair was in Davie, a town of about 85,000 in Broward County that's part of the greater South Florida metropolitan area. It only lasted a few hours, but by 3 p.m. it had drawn thousands of people. About thirty companies like Aflac, Home Depot and Amtrak took part, having various positions open. I never caught the final number on just how many people these companies need to hire, but I'm sure it wasn't anywhere close to 2,000, meaning a lot of folks went home disappointed.
I hate to be so doom and gloom about our economy, but it seems that everyday I hear at least one thing about our financial mess that scares the heck out of me. I have good employment (I don't think there will ever NOT be a need for paramedics) but am fully cognizant of the fact that I am one paycheck away from being one of these people. My police officer husband, too. Let's face it, public service is going to get shaved. We could all be laid off, and waiting in line at a job fair somewhere. It's a subject my other half and I avoid discussing, but it's there all the time, like a huge elephant in the room.
There has never been a better time to support our local businesses, and keep our money here. Shop, buy, spend locally. The more we make an effort, the better off we may be, especially when the federal stimulus money finally kicks in. If we make an effort to keep jobs here in Tampa Bay, we might just be able to avoid being on the live news feed ourselves. Waiting in line and broke.

Saving your makeup

Here are some tips from our friend Kelly Machbitz, certified image consultant.
You've probably seen Kelly on 10Connects, where she has a beauty makeover show!

For more beauty and fashion tips, go to Kelly's website at www.TotalFashionMakeover.com.


Here are some quick fixes to salvage your precious (and expensive) makeup:
1. Broken Eyeshadow
Eyeshadow, blush or powder that comes pressed in a compact can be fixed by adding a little rubbing alcohol and smoothed back in place with a butter knife. Let dry completely before using. Another alternative is to transfer powder to a small sifter jar you can find at your local beauty supply store.
2. Dried Out Foundation
Liquid or cream foundation that has dried out can be re-hydrated with a dab of your favorite moisturizer...or olive oil. Be sure to stir or shake well before using.
3. Clumpy Mascara
To get the most out of mascara that has started to clump, take a tip from the pros and use a small fan brush to apply product to lashes instead of the traditional wand. Mascara will also go on smoother if you coat lashes with a small amount of Vaseline before applying.
4. Dull Eye Pencil
If you don't have a sharpener on hand and your eye pencil is too dull to get a nice clean line, use a small, blunt eye lining brush to apply. Simply run brush over end of pencil to pick up product, then run brush along lash line to apply. If your pencil has dried out (has a white-ish or flaky appearance), try soaking the end in a little olive oil for 30 minutes. It will soften and rehydrate for a smooth application.
5. Broken Lipstick
One of the messiest of makeup mishaps, broken lipstick can be salvaged. If it is a clean break, heat one end with a lighter and press broken halves together firmly. Place in refrigerator for 10 to 15 minutes to set. If it is too mangled or misshapen to go back in the tube smoothly, use a small knife to transfer lipstick to a palette you can find at your local beauty supply store for just a couple of bucks. Don't waste your money replacing damaged cosmetics. Get a little creative and save yourself a lot of dough.

Shorter college path may equal big savings

I have followed with earnest the wave some colleges and universities are riding lately with their trend toward 3-year bachelor’s degrees. Europe has apparently done it for years; three years’ timespan is typical for a baccalaureate program there.
Higher education here is feeling the pinch of our recession of late, and some schools are now offering an abbreviated degree path in an effort to keep rising college costs down and appeal to a wider student body. Students applying to the schools that are trying this out have the opportunity to get a 4-year degree 12 months sooner and potentially save tens of thousands in tuition and fees.
Where was this when I was in college?!
I would have jumped at the chance to get out sooner and start my career, not to mention being able to shave that much more off my student loans. (Which, incidentally, I just paid off last year. Oooh, my achin’ checkbook.)
Word has it that there’s no savings on the workload, rather it’s the same 4 years of classes, studying and internships crammed into less time. A creative juggling of schedules.
Doesn’t matter to me, I still would have signed up for it. Even as a freshman, I knew I was going to have to get my master’s degree. With an extended educational road in front of me, finishing quicker would have had a huge appeal.
Of course, critics of this new trend are saying that it doesn’t benefit students who have no idea where they want to go in life career-wise, and need that extra cushion year to feel things out. And, there’s the whole issue of making our kids grow up too quick. It seems we are pushing them faster and faster into the adult world, with unknown retribution.
In my home state of Rhode Island, lawmakers are tossing around the idea of a bill creating a set of college-level classes available to high schools, so all students can have a chance to finish their higher education early.
What would have done with that extra year? God knows. Maybe nothing. But it would have been nice to have the extra money.

Local author's debut novel is not just kid stuff

Murder, revenge, intrigue, conspiracy. All these little nuggets that take a novel from being just a mere story to becoming an epic journey are packed into “Maradonia and the Seven Bridges.” The mystical Maradonia is a world between worlds, a Technicolor place filled with more wizardry and magic than Harry Potter could shake his wand at.

And the author is just 14 years old.

From the never-ending imagination of young Gloria Tesch of Palm Harbor comes an adventure of legendary proportions. Two ordinary teens, Maya and her brother Joey, discover the way to the Land of Maradonia while on a Goonies-like expedition to the forbidden Pebble Beach. The world they uncover is full of turmoil, its people in peril from the evil King Apollyon.

Up until this, Maya and Joey had led ordinary lives in an ordinary place, where their greatest challenge had been the everyday minutia of fitting in at a new school, a trial most children can readily identify with. Now, the fate of an entire kingdom and its faithful dwellers is up to them.
In this, Tesch explores the very adult issues of responsibility and faith, and the age-old theme of enduring strength in the face of temptations and tough tests. Maya and Joey discover their true inner selves along the way, battling an underworld capable of deceit, revenge and murder.

“Maradonia and the Seven Bridges” is a story of substance, richly written with lush description and imagination. Its visual nature begs for the cinema. Plan to invest time in this saga, though: your trip to Maradonia will run over 800 pages, ninety chapters full of twists and turns and surprises around every magical corner. And while Tesch provides a satisfying ending for readers, don’t get comfortable just yet. Not all loose ends have been neatly tied; “Maradonia and the Seven Bridges” is the first leg in a trilogy.

Filled with mystical illustrations and scenes of pure whimsy, this debut novel is aimed at an audience of young adult readers. However, the timeless theme of good versus evil will appeal to any age group. And through this, a lesson: ordinary people can do the extraordinary. Children can lead a nation of people.

Hefty issues for such a young author to tackle, but Tesch smoothly accomplishes this and more in her freshman novel. No doubt, more fantastic tales are to come from this untapped talent. For more about Gloria and the Land of Maradonia visit www.maradonia.com.

On Valentine's Day, some heart-warming news

Finally, some economic news we can feel good about: $10 billion is coming towards Florida very soon, thanks to the stimulus package just approved by lawmakers.
It’s good that they recognize the fact that our state has been beleaguered with money woes for a long time. We have the highest home foreclosure rate in the nation; Tampa Bay alone has lost more jobs than in any other area of the state. Major retail chains have pulled out of the area, or simply shut their doors.
So if anyone needs a bailout, it’s us.
A large chunk of that, just over $4 billion, will go to bolster Medicaid, good news for families relying on that extra help to make it day to day.
Gov. Crist has promised that $1.3 billion will be for transportation projects around the state. Those road construction projects in the Tampa Bay area, like the I-4/Crosstown corridor and the 118th Avenue extension in Pinellas, can push forward, meaning thousands of jobs will open up.
The package also means tax breaks for those who purchase their first home, buy a new car, or make certain energy saving upgrades to their house. And millions of workers will start seeing more money in their paychecks this summer, as the $400 tax credit for individuals takes hold around June. Couples will get $800. Low-income families will get a $1,000 child tax credit. And folks getting unemployment won’t have to pay taxes on the first $2,400 they receive.
And, those who lost their health insurance along with their jobs because they could not afford to pay the full premiums will also benefit from this recovery plan. For the first nine months, the government will cover 65 percent of that cost.
Money will also go to help out law enforcement agencies put more officers on the street. Pell Grants for college students will increase up to $5,550 by the 2010-1011 school year.
All good news, a nice heart-warmer on Valentine’s Day.
This stimulus package will jack up the National debt, however. I don’t know about you, but I’m a little more concerned with my personal debt right now than the nation’s. However foolhardy that may be.
Thank goodness this is coming now, and it won’t be a wait-and-see situation. Our state’s in crisis, so this will be a welcome rescue.
Now if we can only get through that pesky hurricane season…

Books, Chocolates & Mimosas party, Dec. 8

We had a great time at Sea Breeze Manor in Gulfport last Sunday. There were books, chocolates and mimosas ... And the coolest people in town!

How could we possibly NOT have a great time?

Thanks to Lori Rosso for her hospitality. Her b&b, Sea Breeze, is absolutely gorgeous. If you want to impress out-of-town guests, or if you want a nearby weekend escape, it's the perfect place to go. Here's the Web site: http://www.seabreezemanor.com/

Thanks also go out to JChocolates, one of the hottest new chocolatiers in the Tampa Bay area. We had a delicious tray of chocolate-covered strawberries and other chocolates. Here's more on their company, and better yet, info on how to order some: http://jchocolateshop.com/

Lsst but not least, thanks to our featured authors:
Margo Hammond, co-author of "Between the Covers: The Book Babes' Guide to a Woman's Reading Pleasures"
Molly Barnes, author of "A Good Day for Uncle Elmo: Stories from a Schoolteacher's Journal"
Deborah Frethem, author "Ghost Stories of St. Petersburg, Clearwater and Pinellas County"

Here at last, party pictures!